Sales and RevOps Teams

Number

Number

Finance

Unverified claim

Changed messaging

Testing a pitch claim against buyers’ results

Testing a pitch claim against buyers’ results

Illustrative case study · The outcome shown is a modeled decision, not a measured client result.

Who needed the answer

A product marketing lead at an AP automation vendor whose pitch promised a 40% cut in invoice processing time.

A product marketing lead at an AP automation vendor whose pitch promised a 40% cut in invoice processing time.

Why they needed help

Prospects pushed back on the number during calls, and the vendor’s own case studies weren’t convincing them.

Prospects pushed back on the number during calls, and the vendor’s own case studies weren’t convincing them.

What they asked

Since rolling out AP automation, how much did your invoice processing time actually drop?

Since rolling out AP automation, how much did your invoice processing time actually drop?

What the experts said

Most AP teams saw processing time drop 20–30%, not 40%

5 of 8 reported a 20–30% drop from their own before-and-after numbers. The one team above 40% had already moved onto a single ERP.

Drop in processing time reported8 of 8 answered
Under 20% 220–30% 540%+ 1

Sample responses

“We got about a quarter faster. Forty percent assumes a clean single ERP, and we don’t have one.”

AP manager, manufacturer (1,000–5,000 employees)

answer_id

ans_be1e0823

respondent_id

rsp_33d4f2bc

“We did see close to 40%, but we’d already consolidated onto one ERP.”

Controller, services company (500–1,000 employees)

answer_id

ans_5c5581d4

respondent_id

rsp_e43b6981

Illustrative quotes. In the product, every answer carries an answer_id and a respondent_id. The answer_id links to the full response and when it was given; the respondent_id links to the expert’s screened profile without revealing who they are, so any number can be traced back to its source.

About the experts and method

Who answered

AP managers and controllers who rolled out AP automation in the last 2 years

Responses

All 8 answered · 2 under 20% · 5 at 20–30% · 1 at 40%+

Safeguards

Their own results as ranges; no employer-identifying figures

Business impact

From the findings via Ask Synquery Connector, the team decided to change the claim to “up to 35%, typically 25%.”

From the findings via Ask Synquery Connector, the team decided to change the claim to “up to 35%, typically 25%.”

The team adds “best with a single ERP” and targets single-ERP companies first.

The team adds “best with a single ERP” and targets single-ERP companies first.